Environmental Scan of Amazon And Nike - 1104 Words

Environmental Scan Paper ï ¿ ½ PAGE * Arabic ï ¿ ½2ï ¿ ½ Running Head-ENVIRONMENTAL SCAN OF AMAZON AND NIKE The Internal and External look of Amazon and Nike Jaime Enriquez MGT 498 January 31, 2011 Eligah King ENVIRONMENTAL SCAN - AMAZON AND NIKE In todays businesses e-commerce is becomingly more effective in the modern world. Two major companies stand out, one solely relying on online business and the other both store and online services. Most individuals are familiar with these companies, Amazon and Nike. Both of these companies carry strong points in their own right, and as demand for their products grows, so does opportunity. Amazon was once very plain and unattractive but was still the primary bookseller for consumers on the Web, and†¦show more content†¦This form of marketing can be described as brand positioning or brand architecture. Brand positioning can be best described as a motivational reason to buy ones product over others, is guided, directed and delivered by the brands benefits/reasons to buy; and it focuses at all points of contact with the consumer (Management study guide, 2011). Nike creates value and sustains competitive advantage over other competitors with this technique because image is a big f actor in todays markets, a large number of consumers are likely to develop product intimacy; those who care more about the quality rather than the price. This takes us to Nikes price strategy, which they target consumers who focus more on product intimacy and care less about the price. Giving Nike the advantage over other competitors setting higher prices for its products; consumers who believe a product to be of high quality are prone to pay a higher price. Apart from marketing strategies Nike has embellished on the expanding market of technology. In efforts to collaborate with issues of climate change in business the challenges and opportunities that growing organizations seek, Nike has designed a tool to advert such issues. They released a version of their Environmental Apparel Design Tool back in December 2010 in hopes that companies would use it and build from it. In efforts to stay competitive within their market and sustain leadership of sports apparels, Nike has given designers this tool to gatherShow MoreRelatedRiordan Manufacturing Strategic Plan Essay3812 Words   |  16 PagesToys†R† Us. Riordan provides revenue and profitability growth as they provide products at the lowest cost along with a commitment to the communities Riordan serves. Riordan also shares the advantage of strong brand recognition in their industry just as Nike, Ford Motor Co., Homes.com, and Federal Express have in their markets. Riordan is al so known for their strength of quality in engineering on par with the Ford Motor Co. 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